ExxonMobil and Red Bull Racing Announce Formula 1 Sponsorship
ExxonMobil and Red Bull Racing Announce Formula 1 Sponsorship On January 1st 2017, ExxonMobil will become Technology Partner of the Red Bull Racing Formula 1 team supplying high-performance race fuels and lubricants to the team.
Starting next season, our globally recognized iconic Mobil 1 lubricants and Esso fuels brands will be featured prominently alongside the Red Bull Racing team’s cars and drivers.
Red Bull Racing is one of the most successful teams in recent Formula 1 history, winning 52 Grand Prix races, four drivers’ and four constructors world championships during the last 12 years. They have the youngest fan base of all Formula 1 teams and a reputation for connecting with fans in new and exciting ways.
“Red Bull Racing provides a dynamic platform to showcase our world-class lubricant and fuels technologies,” said Matt Bergeron, vice president of marketing for ExxonMobil Fuels & Lubricants. “We are excited about building a relationship with Red Bull’s excellent young drivers who are establishing reputations as competitive racers and who will help showcase our brands to generations of consumers.”
The 2017 season promises to be an exciting one for Formula 1, regarded by many as the ultimate competition within global motorsport, with a new series owner keen to expand the fan base from an already impressive 1.5 billion viewers in more than 170 countries. There will also be new cars, designed to increase the speed and race spectacle, of course while ensuring that the drivers and teams maintain a strong focus on safety.
“We conducted an extensive review of our sponsorship portfolio, to ensure it aligns with our business strategies and growth plans,” said Kai Decker, motorsports and sponsorships manager at ExxonMobil. “The results of the portfolio restructuring include our new basketball sponsorship with the NBA, the renewal of our partnership with the Stewart-Haas Racing NASCAR team, and now our new sponsorship with Red Bull Racing in Formula 1. With this new set up we will be able to significantly expand reach among our target audience in major markets and globally.” During the next few months we will share more details on this exciting new partnership, including the 2017 race calendar and images of the race car.