Mobil 1 and NBA partnership
ExxonMobil and the National Basketball Association (NBA) have established the league's largest and most comprehensive partnership ever in the motor oil category. Through this new partnership, the Mobil 1™ brand will be the official motor oil of the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (NBA D-League) in the United States and China.
Two histories of high performance
World-class excellence doesn’t happen overnight. For more than 40 years, ExxonMobil engineers have been advancing the science and technology behind every drop of Mobil 1 motor oil; Mobil 1 was the first globally available fully synthetic automotive motor oil, and today it’s still the world’s leading synthetic motor oil brand. Nothing beats Mobil 1 in overall performance.
And nothing beats the NBA when it comes to basketball. An unrivaled mix of international talent and athleticism, the NBA is widely recognized as the best basketball league in the world. Since it was founded in 1946, the league has grown from 11 to 30 teams as it continues to produce an incredible list of all-stars, MVPs and champions.
Another great assist
Bonded by a dedication to high performance, ExxonMobil and the Mobil 1 brand are proud to partner with the NBA. "By partnering with the NBA, ExxonMobil can engage consumers across the United States and China, also two of our largest markets, to extend our brands’ recognition, help reinforce our leadership position, and distinguish our products in today’s competitive global marketplace," said Matt Bergeron, vice president, marketing, ExxonMobil Fuels, Lubricants & Specialties Marketing Company. "We expect to reach a younger, more diverse mix of global consumers who are interested in cars and their performance. For our Mobil 1 motor oil, we will be promoting our partnership in myriad ways in the United States and China, celebrating both the NBA and the Mobil 1 brand’s reputation for performance beyond expectation."
The new NBA relationship adds to ExxonMobil’s portfolio of international sports and sporting event partnerships. The new partnership also represents one of the first associations between Mobil 1 motor oil and a major sport other than motorsports. The Mobil 1 brand can already be found supporting many other high-performance efforts – from NASCAR® to Formula 1® to top automakers and modern engines. Engineered for extremes, Mobil 1 advanced full synthetic motor oil is proven to deliver exceptional performance and protection down to -40 degrees Fahrenheit and up to 500 degrees Fahrenheit.